Top Beauty Retail Apps on Android in Ireland: Q1 2025 Insights

In the first quarter of 2025, the top beauty retail applications on the Android platform in Ireland showcased varied performance trends. Based on data from Sensor Tower, these insights offer a closer look at weekly downloads and active users.

Boots Ireland maintained a consistent presence with weekly downloads hovering around 2.1K to 2.7K. The app saw a peak in downloads at 2.7K during mid-February. Weekly active users remained relatively stable, fluctuating between 68K and 80K, with a notable increase to nearly 80K in mid-March.

Notino: perfumes and cosmetics experienced a surge in downloads, particularly in February, with numbers reaching over 1K. Active users also saw a climb from 1.5K at the start of January to over 3K in late February.

RITUALS - Cosmetics had a moderate download rate, varying between 350 and 630 weekly. Active users showed a steady pattern, mostly ranging from 2K to 2.4K, with occasional peaks in March.

Sculpted by Aimee witnessed a gradual increase in downloads, peaking at 704 in late February. Despite the lack of active user data, the app's download trend indicates growing interest.

The Perfume Shop – TPS App maintained a steady download rate, mostly between 300 and 500. Active users fluctuated slightly, with numbers ranging from 2.4K to 2.9K, showing a slight decline towards the end of the quarter.

For further insights and detailed analytics, visit Sensor Tower. These trends provide a snapshot of the dynamic beauty retail app market in Ireland.